Categorized | Events, Life

LA STREET FOOD FEST ‘SUMMER TASTING’ EVENT RETURNS

The first, original, biggest and best street food event returns July 16th to
the Rose Bowl

Foodies mark your calendars! LA‘s biggest and best Street Food
event produced by Angelenos for Angelenos to support the local community
returns to the Rose Bowl on Saturday July 16th 2011. Imitated by many but
equaled by none, the LASFF 2nd Annual Summer Tasting Event will raise the
bar yet again, introducing guests to dozens of legendary street food
purveyors from all parts of Los Angeles and beyond. With just 4500
all-inclusive tickets available across 3 sessions (pre-sale only) in a venue
triple the size of last year‘s, crowds and lines will be virtually
non-existent, allowing attendees to enjoy the best of LA‘s street food scene
in an expansive grassy park.

Attendees will enjoy sampling a curated selection of signature street
inspired eats from numerous vendors  including the city‘s best gourmet
trucks, old school carts and stands, celeb chefs and LA‘s best restaurants
serving from white tented booths in the Rose Bowl‘s beautiful Brookside
Park. Attendees can take advantage of large  picnic areas to stretch out and
enjoy their treats and plenty of seating options. Vendors include LA
favorites the Grilled Cheese Truck and Flying Pig, street eats from foodie
favorites, Starry Kitchen and Guelaguetza, Food & Wine‘s Best New Chef,
Ricardo Zarate‘s Mo-Chica & Picca. Also for the first time together in Los
Angeles, Bill Esparza (Street Gourmet LA) has helped to curate a legendary
group of Baja chefs including Javier Plascencia, and the chef widely
acknowledged to have the best street cart in the world, Diego Hernandez of
Corazon de Tierra. The ever popular Ice Cream Social also returns, featuring
cult favorites CoolHaus, Master Chef’s Batch from Scratch, and a preview of
the soon to open Mother Moo Creamery.

A portion of every ticket sold will yet again benefit a local cause, The
Downtown Womens Center. ―With over 12,500 women homeless each night in Los
Angeles County, community involvement is the only way we can really solve
this issue.‖ said Lisa Watson, CEO of the Downtown Women‘s Center. ―The
proceeds and awareness raised at this exciting event will help the many
women suffering from homelessness and extreme poverty.”

To avoid past issues of crowds and long lines, attendance has been capped at
4500 (across three soccer fields) and all tickets will be pre-sold.
Affordable all-inclusive $60 Summer Tasting tickets include sampling from
numerous food vendors, cold brews at one of two Singha Beer Gardens, a
Tequila Tasting tent, refreshing summer cocktails from Hendricks Gin ,
refreshments from IZZE, Honest Tea, Dry Soda, Coba, Cascal and Activate
Water, free prints at the Oh! Snap photo booth, chef demos, DJ‘s, raffle
prizes and great giveaways, plus free parking for all attendees. For the
first time, Test Kitchen Luxe Lounge and discounted Family Pack tickets are
available in limited amounts.

All-inclusive tickets are available online now through the LA Street Food
Fest website and Eventbrite and are presale only. No tickets at the door.
Tickets are $60, Luxe Lounge tickets $75. Even with a slew of imitators,
LASFF 2011 is again shaping up to be the hottest ticket of the summer.

Event sponsors include Whole Foods, LA Weekly, GOOD, Pasadena Magazine,
Blackboard Eats, Test Kitchen, Singha Beer, Hendricks, Tequila Rack, Amoeba
Music, IZZE, Honest Tea, Dry Soda, Cascal, Coba,  Activate Water, KIND and
Pop Chips.

The LA Street Food Fest was started not only to fill a gap in the local
foodie and events scene with a delicious good time, but to create community
and a platform to educate and support independent small business owners. For
that reason, all of our events aim to do much more than just entertain. We
host mandatory meetings for our vendors that cover everything from the
basics of food handling to marketing skills, including how to create
sustainable business models. Partial proceeds of all of our events
support local causes, and a portion of every Summer Tasting ticket sold will
go to support our charity partner: The Downtown Womens Center. Charity based
tasting events often require vendors to donate their food and services,
something we know can be challenging for new and less established vendors,
and for that reason, the participation of every vendor at our Summer Tasting
Event is being subsidized by us. For us, every event is an opportunity to do
a little good and to help make this amazing city we call home a
little better for it. Over the past 18 months, we have not only helped to
launch numerous small businesses, but have donated more than $30k to local
charitable causes. We hope that you will join us in enjoying fantastic food
and a great time, while also supporting our local community and LA‘s
economy.

ABOUT CO-FOUNDER SHAWNA DAWSON

A native Angeleno who spent her formative years in Mt Washington and Hancock
Park, Shawna Dawson is a USC grad, marketing ninja and social media maven
with more than a decade of experience doing business in more than a dozen
countries. A passionate foodie and believer in the power of community,
Dawson was formerly Yelp‘s LA Director of Marketing and Community Manager.
Still on the pulse of LA‘s food scene, she‘s the principal of Sauce|LA,
consulting clients on the virtues of grassroots, social and viral marketing
and has helped to launch numerous top LA restaurants including Lazy Ox
Canteen, Test Kitchen, Playa, Sotto and Picca. She‘s also the founder of
Artisanal LA – LA‘s first grassroots showcase for the city‘s finest local,
sustainable and handmade edibles with seasonal shows and regular
neighborhood Pop-Ups.

ABOUT CO-FOUNDER SONJA RASULA

A native Angeleno, Sonja is proud to have grown up in the hills of Echo Park
amongst coyotes and churros. A designer, journalist and community curator,
Sonja Rasula is the Founder and Director of UNIQUE LA (the largest
independent design+art show in the country). Before starting UNIQUE LA Sonja
starred as an interior designer on HGTV‘s ‗Home to Go‘ and TLC‘s ‗Trading
Spaces‘, and was a Pop Culture Expert on the Canadian music television
stations MuchMusic and MuchMoreMusic. An online content and marketing whiz
with 10 years experience, she‘s created and directed new media for numerous
brands including Food Network, Reebok, Sony, and AT&T. Sonja is currently
expanding the UNIQUE brand to both Atlanta and NYC.

For more information on the LA Street Food Fest, please visit:
www.lastreetfoodfest.com
www.twitter.com/LAfoodfest
www.facebook.com/LAStreetFoodFest

To purchase tickets, go to http://summertasting.eventbrite.com/

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