FRESH

  • Iron Fist Clothing Hosting Some Killer Shindigs

    Our friends over at IRON FIST Clothing are doing some rad things this summer. From LA to OC the combination of modern style with punk rock swagger is the universal theme for a couple of parties that are coming your way in the next couple of weeks. Peep the flyers and make sure you get familiar with the good folks at Iron Fist. Not to mention, these events will be featuring killer live entertainment from artists you definitely need to know.

    July 29th, 2011 @ The Beauty Bar in Los Angeles offers free martinis and manicures for the first 100 in attendance PLUS rad music from CeCe Sherman. A combination of hippie culture and punk rock shittalk, CeCe does killer acoustic covers of NoFX classics. Goosebumps.
    Aug. 4th, 2011 @ 2nd Floor in Huntington Beach is party art exhibit, all party with pieces from the likes of Duane Peters and Matt Hensley. Joey Briggs along with Bay Area punkers Stagger and Fall will be performing acoustic drinking tunes.

    Get there!

    Www.IronFistClothing.com

  • PUMA Teams Up With Ducati and The Bravery

    PUMA and Ducati have long collaborated to produce gear for those that
    embrace the riding lifestyle, including performance riding boots. Talking
    about the emotions that drive those to ride, however, can’t always do the
    experience that drove the creation of the performance riding boot. To help
    deliver that experience, PUMA recently debuted their new video series that
    celebrates the joy of riding and their long term relationship with Ducati.

    The first video launched 7 weeks ago and now the final video in this
    seven-part series has just gone live, as it explores how motorcycles fit
    into the life of John Conway from the band the Bravery. John is an avid
    motorcycle enthusiast and often takes his Ducati on the road while touring.
    He also can be seen at local track events, where is hones in on his skills.

    For the riders featured, just like PUMA, bikes are about more than just the
    ride: they’re about the riding community, the culture, and are a way of life
    in and of itself. With the debut of each new video, PUMA will also be
    giving away gear and the bike that inspired it all through a national
    consumer contest. For more information on the contest, please visit
    www.puma.com/motorsport

    The video of John Conway and the Bravery can be found here -
    http://www.youtube.com/watch?v=0jw6MPlLrV0

  • IGH Jewelry Haven Calling

    Brand: IGH (In God’s Hands)
    Style: Haven Necklace
    Price: $440
    Description: Oxidized sterling silver multi-chain chain necklace with assorted cross pendants
    ABOUT IGH JEWELRY
    In God’s Hands (IGH) Jewelry made its debut in Spring 2011 with just under 20 styles.  Founded by Lauren Lusk, the premium collection of necklaces, bracelets and earrings are each meticulously handmade in Los Angeles and New York; and composed of heavy sterling silver or 14k gold-fill and bronze metals, Swarovski crystals, genuine gemstones, and unique pendants from across the world. Created in honor of Lauren’s late husband, freestyle motocross star and X Games gold medalist, Jeremy Lusk, IGH Jewelry supports their inspirational story of hope and love with a mix of lariats, rosaries and layered bracelets that merge vintage influences with modern style.
    For 2011, a portion of proceeds will be donated to the American Widow Project, a not-for-profit organization supporting widows of American soldiers who have sacrificed their lives for our freedom.

  • New Gear from IMKING

    Super fresh

    IM KING Burglar Jacket

    IM KING will be releasing their new online exclusive “Burglar” Jacket for the new year. A label known for their pristine image uses classic white and black colors, making it a fresh new must-have for 2011. It also features a unique design of a mask on the front, giving it that distinct IM KING attitude. With just a limited supply of 140 pieces, make sure to order yours soon at their online store w <http://shop.imking.com/> ww.imking.com.

  • Skinnie’s Been Rej3cted!

    A crash course on staying fresh


    LA’s very own innovators of the jerkin’ movement, The Rej3ctz, took some time to get in front of the camera for a quick look into their unique look. Featuring gear from the likes ofStussyCrooks & CastlesNIKE SBRogue StatusTrue Love False IdolsNEFFThe HundredsPrimitiveIAMKINGUndefeatedJoyrichConverseT.I.’s AKOOMarc Ecko, and Bloodbath – The Attic in Orange County graciously opened it’s doors for the shoot. The trio of Mowii, Pee Wee, and Bounce are currently at 11 million views and counting of their single “Cat Daddy,” a new West Coast homage filmed right on Venice Beach featuring none other than Chris Brown. Stamped with Kanye West’s seal of approval, their full length studio debut is highly-anticipated to say the least. Peep the video of the guys during their exclusive shoot.