SA Studios partnered with FOX to create an unforgettable Los Angeles screening of MACHETE. Expanding on themes from the film, pre-show festivities included a parade of 20 lowriders handpicked by legendary artist Mister Cartoon.

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Kenna, Grammy-nominated musician, philanthropist, ³actionist² and mastermind behind SUMMIT ON THE SUMMIT: Kilimanjaro, was joined at the top of Africa¹s largest free standing mountain with fellow climbers Lupe Fiasco, Isabel Lucas, Emile Hirsch, Jessica Biel, Santigold, Elizabeth Gore, Alexandra Cousteau, Bernise Ang, Kick Kennedy, Simon Isaacs, Michael Muller, Jimmy Chin, Melissa Arnot and Dr. Greg Allgood. In an unprecedented movement, millions of people joined the climbers for the week long trek on www.summitonthesummit.com , where they were also able to be a part of the world¹s first virtual mountain climb and literally follow their favorite climbers to the top. To help commemorate this one-of-a-kind expedition, you can win some swag by watching the following video and answering a quick question. Around what elevation are the climbers at when they reach the top of Mt. Kilimanjaro¹s Barraco Wall? Watch the following video and email erikf@skinniemagazine.com with your response. The winner will score a pair of REVO Abyss Sunglasses (Unisex) ­ just like the climbers used on Mt. Kilimanjaro, plus a PUR/Summit On The Summit Playing Deck of Cards. Free stuff, good cause…get familiar.

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Spearheaded by Grammy-nominated recording artist Kenna, the aim of his mission became clear when he was hit with a staggering statistic, over 1 billion people worldwide do NOT have access to clean, safe drinking water.
Beginning on January 6th, 2010 Kenna, along with a team of seasoned mountaineers and dedicated friends including Emile Hursch, Jessica Biel, Santogold, Lupe Fiasco, and environmentalist Alexandra Cousteau all set out to reach the summit of the highest free standing mountain on the planet, Mt.
Kilimanjaro. The climb to the top of the 19,340-foot point has already earned worldwide awareness for the cause and over 5 million liters of clean drinking water donated. Watch the climb live at www.summitonthesummit.com